HI THERE
I'm Lulu Davis, your mentor through the intricate landscape of the music industry. I encompass over 15 years of hands-on experience as an Artist Manager, Publicist, and Music Business Consultant, in addition to over a decade of Small Business Management experience.
I'm a big fan of Synths and Riffs. If I could play any instrument it would be the keytar.
Recognised as a Rising Star in Music Week and a Spotlight Manager for the MMF (Music Manager's Forum), I've graced worldwide conferences, sharing insights and shaping the future of the industry. I have spoken at the likes of Abbey Road Studios, BBC Introducing Live and Global Rock Summit LA, whilst championing the representation of women in heavy music on global platforms.
My journey began amidst the vibrant energy of The Brit School, which fuelled a burning ambition to work in the creative industries. I embarked on my career trajectory at the age if 16 with an internship at Spinefarm Records, and from there I hustled my way through internships at Live Nation, The Noise Cartel, and Century Media in Los Angeles, all before the age of 21.
My recent milestone includes guiding longtime management client Voyager to a Top 10 position at the Eurovision Song Contest in 2023.
Now, with a diverse international roster of progressive rock and metal bands including Voyager (AU), Caligula's Horse (AU), Earthside (US), Unprocessed (DE), OU (China) and Planet of Zeus (GR), I stand as a beacon of support for artists seeking international recognition and development.
I aim to equip emerging artists with the tools they need to navigate the industry and thrive independently.
Thank you for joining me on this journey, and I look forward to making a positive impact on your career in the music business.
MY MISSION
I want to offer a straightforward approach to empower bands and industry professionals in navigating the complexities of the music business. Recognising the growing need for practical industry guidance, I established this platform to provide firsthand advice, courses and insights tailored to kickstart or enhance careersin the music business.
My mission is clear: to equip you with easily digestible knowledge spanning various aspects of the music industry, from Artist Management to PR, from labels to the live industry. Through structured courses and content, I aim to educate, inspire, and support your journey towards achieving your career aspirations.
Whether you're an aspiring musician looking to turn your passion into a profession or an aspiring Artist Manager, join me as we crank up the volume and elevate your industry know-how to new heights.
SOME PERSONAL
ACHIEVEMENTS
2016 - Panelist at Global Rock Summit in Los Angeles.
2016 - Long listed in Music Week's 30 Under 30.
2016 - Nominated for Music Week's Women in Music.
2017 - Heavy Music Awards Judge
2017 - CV Library spotlighted #Femaleboss
2018 - Heavy Music Awards Judge
2018 - Music Week's Rising Star w/c 5th February
2018 - The Brit School Alumni 'Ones to Watch' February.
2019 - MMF Accelerator Programme participant receiving funding for Incendia to develop the business (Sponsored by Youtube and The Arts Council)
2019 - Panelist at Modern Heavy Music Conference (Finland)
2019 - Panelist at BBC Introducing Live (No PR, No Problem, + The People You Need To Know If You're Making Rock)
2020 - Panelist at Immersed Conference in Cardiff in Association with the MMF
2020 - Guest blogger for Waterbear college of Music
2021 - Day of the Girl panelist at Abbey Road Studios on behalf of the MMF
2021 - Manager spotlight for the MMF
2022 - Launching Incendia Insights
2023 - Guiding long time management clients Voyager to a Top 10 Position at the Eurovision Song Contest. They were the first ever Progressive Metal band to compete in the competition.
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